Art Direction

As an art director, I have worked closely with a team to create visually captivating campaigns that communicate the brand's identity and messaging. From conceptualizing the creative direction to selecting the right locations, wardrobe, and directing talent, my goal has always been to create a compelling visual narrative that engages the audience and strengthens the brand's market position. Through my work, I have demonstrated my ability to manage projects and bring the vision to life in a manner that reflects the brand's values and unique personality.

These Roads Are Your Roads

Genuine Motorcycles

In order to showcase Genuine's G400C motorcycle, I developed a creative concept that effectively highlights its enjoyable and user-friendly riding experience. From location scouting to providing on-site direction, and even assuming the role of a camera operator, I was fully engaged in all aspects of the project's execution. Notably, I even resorted to hanging out of the rear of a Ford Explorer to capture the Chicago footage.

Go Performance Kits

Scooterworks USA

To showcase three distinct performance kit options available for the Chicago Scooter Company’s Go scooter we utilized a thrilling drag race. I personally undertook filming and editing responsibilities. The Prima Stage 3 Performance Kit took an early lead and emerged as the undisputed champion, solidifying its superiority over its counterparts.

Introducing the Go.

Chicago Scooter Company

The objective was to highlight the unparalleled suitability of the Go scooter for urban living. To achieve this, I devised the concept for the story and established characters that would be featured in it. I even made my acting debut in the role of a scooter-riding barista. Throughout the production process, I was on set taking still photography and providing direction to the crew, ensuring the successful execution of our vision.

Lights, Camera, Ride!

Genuine Scooters

The objective of this event was to showcase the joy and excitement of riding scooters in a group setting. The distinction between riding solo and in a collective was emphasized and captured throughout the event with video and interview questions. My role involved generating the marketing collateral and developing the event's overarching structure.