Fred Herd Cup
The Fred Herd Cup is an annual golf outing organized by my brother and me. It began with a modest attendance of 12 participants in its inaugural year, and since then, it has expanded to accommodate a gathering of 30 individuals. As the Creative Director of this esteemed event, I am responsible for conceptualizing and executing designs for various collateral such as apparel, koozies, posters, and invitations, ensuring a cohesive visual identity throughout.
Cult Runner
Cult Runner is a lifestyle brand comprising a collective of passionate creatives dedicated to capturing, promoting, and producing remarkable content. In my role I spearheaded the artistic direction of the brand. Collaborating closely with a roster of talented artists from Chicago, we curated moving designs and captivating video series that resonated with our audience. Additionally, I played a pivotal role in orchestrating and managing a range of events, pop-ups, and memorable experiences. Notably, we partnered with Biltwell Helmets, Goose Island, and Vans to curate events at the House of Vans.
Shirts & Stickers
At Scooterworks USA, we like to deliver a touch of delight to our customers through our merchandise offerings. We include stickers with every order to enhance the overall experience ordering from us. Within this role, I have been granted considerable creative freedom, enabling me to infuse my passion for nostalgia into the design process. This has empowered me to craft designs that evoke a sense of fond remembrance, enriching the overall aesthetic appeal of our products.
